乾貨 | 你了解標誌的形狀含義嗎？
作者：小道 编辑：道格字体&coeus
Author: Liu Baikun
The shape of the logo is purely for a beautiful day.Research on visual communication shows that specific shapes are associated with the human brain and can release the expected information to the target audience.This means that the use of triangle in the logo design will not only change its appearance, but also change the audience's understanding and perception.The following guidelines explore the familiar shapes and the impact of the logo on consumers.
No edges make the round logo design a popular choice.Round softness shows a specific feeling that is completely different from most shapes.They are usually related to women's temperament and can also depict safety, continuity and protection.
The oval logo is also included in this category, and it also contains multiple circles to combine each other.Multiple circle combinations usually represent love and support, as well as infinite and continuity.A iconic example is the Olympic symbol.
The GLO logo below uses the negative space in the pink circle to spell the company name, with a mystery and feminine feeling.
Nivea is a good example of the round emblem campaign.The company released a new logo in 2013: a white word in a dark blue circle, reminiscent of the brand's classic skin moisturizing dew, the logo is used in packaging and advertising that it will be identified.
The square and rectangle transformed into a sense of stability and balance in human thinking.Therefore, it is often associated with the psychological association of reliability and stability.The rectangular and square logo means strength, efficiency and professionalism.These shapes are essentially "avant -garde", and their influences are usually considered stronger and bolder than circular logo.
Ritter Sport is a typical example of a square logo.In order to echo the shape of the company's chocolate rods, they use a square describer in the logo and put them in a beautiful, tidy packaging.
The discussion of the triangle of the logo design is unique because their psychological association depends on their direction in the image.When flattened on the horizontal plane, the triangle represents stability and change, because their ability from unstable to stability is obvious.The downward triangle logo is unstable and is usually considered to be more aggressive, masculine, and is related to strength, conflict and speed.
Take a look at the Adidas logo below to form an abstract triangle, evoked sports and speed, and combines well with the brand and its products.
The shape direction in the logo is also psychologically connected.Vertical lines and shapes are related to male temperament, depicting aggression, strength, courage and dominance.They are usually formed to display shapes or guide eyes in a specific direction.See SoundCloud above to get a perfect example!
When the lines and shapes are placed horizontally, they show a more feminine feeling, which is related to peace and tranquility.Many vertical lines may also make people think that the shape is narrower, and the horizontal direction makes the image look wider.
The STUMBLEBUM level below is more feminine than the SoundCloud logo.
Finally, it is definitely not the most unimportant. These designs have unexpectedly attracting attention in their unique shapes!They are usually more whimsical and smooth.Due to its "organic" feeling, companies in the health and health care industry usually include these shapes into their logo and overall brands.
In short, the meaning of the shape in the logo design is important.They created Lenovo in our brain, giving us a special feeling of what we are watching.This runs through the logo design.Each design (whether it is literal or through the visual connection) contains shape.When creating design, consider the overall logo shape, as well as the logo color and font.Like all aspects of the logo design, it is important to determine who your target market and the information you want to convey to them.Once you determine the key population statistics, you can make wise logo design decisions to help you push your brand to a new height!
